Burberry Stakeholder Mapping

?? Taking the role of consultants, produce an ‘information pack’ for a British based company about to embark on a cross border business relationship with TWO countries of your choice outside the UK. ?? To avoid potential repetition it is recommended you select countries from different ‘sectors’ of the world. The ‘Project Globe’ (House 2003) categories below indicate differing clusters of countries: Anglo Arab Confucian Asia Eastern Europe Germanic Europe Sub-Saharan Africa Latin America Latin Europe Nordic Europe Southern Asia (French 2010:177) ??

Based on the following two theoretical dimensions, this information pack should provide advice on the anticipated characteristics of the potential clients/suppliers and how the cultures may differ from Britain. ?? It should focus on the following two dimensions: a) The degree of anticipated ‘uncertainty avoidance’ (Hofstede) that may be encountered and the likely consequences in a business setting. b) Whether the societies evaluate people on achievement or ascription (Trompenaars) and the possible results that may arise. 6 The information pack should: ?? Be in a clear format suitable for managers who are unfamiliar with the subject. ? Be in a narrative format. Report format is acceptable. Bullet points are not acceptable. ?? Have credibility in academic terms and be supported with full Harvard citation and referencing. Further guidance can be found on: http://referencing. port. ac. uk//dp/4221. html ?? Be word processed. ?? Include all student ID numbers (not names) on each page. ?? Include a statement that you agree to be awarded a single mark. ?? Have contents secured by stapling the top left hand corner(no folders necessary) ?? Have a total maximum word count of 2000 words (excluding bibliography and any appendices. ) The word count must be stated.

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